Inspired by conversations with friends and family about menstruation, my B.A.-project tackled the subject of how menstruation products are presented and talked about. My goal was to create a brand that helps you feel comfortable and unashamed of your period.

 

The messages these products convey is imperative to the ongoing discussion about menstruation. It shapes the conversation, influencing culture - the culture that creates us, who in turn create culture.

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I created DÖGG, a menstruation product brand. A brand that reflects a healthy and beautiful relationship with one's body. A brand that seeks to make people feel like they belong, that they can feel proud of their body, and that periods are nothing to be ashamed of.

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It is joyful.

It is friendly.

It is bloody great.