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All snakes - No ladders

Ever wondered how to survive handing in a B.A.-thesis and project? 

All Snakes - No Ladders shows my process from start to finish, accounting for the methods I used for my research. There are no shortcuts, only snakes that can set you back. 

As part of my research, I interviewed people about their attitudes and experiences towards menstruation, brands, and products. I then analysed the information, identifying key insights, themes and opportunity areas.

Using that information, I created How Might We questions, then going on to create a mood board, crazy 8's, mockups and paper prototypes. 

2019 // Macromedia University of Applied Sciences // B.A. thesis project // Design methods and models // Illustrator // InDesign

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© 2020 by Arna Maríudóttir Auðunsdóttir

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