Ever wondered how to survive handing in a B.A.-thesis and project? 

​

All Snakes - No Ladders shows my process from start to finish, accounting for the methods I used for my research. There are no shortcuts, only snakes that can set you back. 

​

As part of my research, I interviewed people about their attitudes and experiences towards menstruation, brands, and products. I then analysed the information, identifying key insights, themes and opportunity areas.

​

​Using that information, I created How Might We questions, then going on to create a mood board, crazy 8's, mockups and paper prototypes.